What is the Resale Value of Your Watch?

I look at many different brands of watches for sale every day.  Rolex, Cartier, Breitling, Tag Heuer, and many more.  What determines the value of a watch depends on a few variables.  Brand, retail price, condition, demand are the most important ones I can think of.  When it comes to brand, Rolex watches hold their value better than most.  The reason is that there is good demand for them in the used market and they are not discounted much when new.

The stainless steel sports models like the Daytona, Submariner, Yachtmaster and GMT’s are good examples.  If you are selling your Tag Heuer or another watch that can be found for deep discounts off the retail price, you can expect too lose a greater percentage of your purchase price. There are some watches that dealers will not buy at all that might cost over 1000 dollars retail because the secondary market for that brand is non-existent.